trade dress
Overview

Trade dress refers to the characteristics of products or packaging that assumes a secondary meaning to consumers. Our expertise in product and packaging trade dress allows us to counsel clients in their selection of distinctive product and package designs that avoid infringing on the rights of others. Our practice also involves advising clients concerning unfair competition, which is unfair and/or deceptive trade practices in order to obtain the benefits belonging to the competitor’s business. We serve as a resource to help clients determine their legitimate business rights and plan marketing strategies and counter-strategies.